Straits Times - 8 Jan 2008, Tuesday, reported the announcement of Sony's rival Blu-ray Technology exclusively backed by Warner Bro's, one of the World's largest film studios.
Despite being dealt a major setback, Toshiba insisted that its HD DVD high definition video format is far from dead. This was being told by Mr Akiyo Ozaka, president of Toshiba America Consumer Products, during a briefing at the Consumer Electronics Show in LA Vegas on Sunday 6, Jan 2008.
HD DVD technology debuted broadlyin the US in 2006 but has not become a big hit consumer. HD DVD player, including movie drives in Microsoft's XBox 360, totalled one million in the last year, 2006.
Toshiba Marketing Executive, Jodi Sally told the audience that HD DVD remained the best technology, but she acknowledged that the Warner Bros' announcement on Friday took her by surprise.
However, she declared that they have been declared dead before but the reality is they have ended 2007 with a majority of the year-t0-date market share.
Let the challenge goes on. The consumers will enjoy the best of both worlds.
