This model DV V502 Digital Camcorder was selling at S$99.00 in a newspaper advertisement.According to the advertisement, the original price was S$299.00
Features such as :
a) 5-in-1 multi function : digital camcorder, camera, voice recorder, PC camera & mass storage.
b) 270 degree swivel-reversible 2.4"TFT display.
c) 1 year warranty.
What do you think of this, a good buy ?
Is this part of the marketing strategies and what are the objectives ?
1) Establishing a relatively low price for a product or service usually to stimulate demand and acquire market share. It is basically penetration pricing.
2) It is also advantages for seller having high volume production when economic of scale is achievable.
3) Using price as a method to build long-term relationship with the best customers.
4) Focusing on giving better deals to your best customers.
There should alot more marketing strategies and how do we apply these strategies to our online internal business is something we are very interested to know.
Do share your comments with us.
