According to Technorati, the internet search engine that monitors the blogsphere, that although English speakers outnumber Japanese speakers by more athan five to one, slightly more blogs posting are written in Japanese than in English. Also as much as 40% of Japanese blogging is done on mobile phones. This is often contributed by commuters riding the world's most extensive network of subways and commuter trains.
Japanese bloggers shy away from polities and barbed language. They rarely trumpet their expertise. Americans blog to stand out, the Japanese do it to fit in, blogging about small stuff, cats and flowers, bicycles, breakfast, etc.
Technorati found that of all recorded blog postings in the fourth quarter of last year, 37 % were written in Japanese, 36% in English and 8% in Chinese.
According to a survey on Japanese blogging behaviour, the Japanese normally blog awfully quiet about it. In Japan, it is not socially acceptable to pursue fame. To keep their profile low, they blog anonymously. They have this interesting remarks : There is no question that in this culture the nail that sticks out gets hammered in.
