Friday, July 31, 2009

Web Stimulus package for SMEs

How many companies in Singapore has a website ? According to the IDA Annual Servey on Infocomm Usage by Enterprises, only 12 per cent of Singapore SMEs have company websites.
Wow, so an 88 per cent still do not own a company website. Is a big market to tap into.

SME Infocomm Resource Centre (SIRC), established in Jun 16, 2007, is a not-for-profit organisation. Google, SME Infocomm Resource Center (SIRC) @ Singapore Polytechnic (SP) and PurpleClick are partnering together to offer Singapore businesses a stimulus package to attract new customers and grow sales by tapping into the power of the Internet.

Just a quick statistics, over 60 billion searches conducted on the internet worldwide per month and over a billion people around the world search on Google for information every day. Among Singapore's 3.1 million Internet users, nearly 7 out of 10 search on Google every day. Capitalising on this trend, many SMEs are shifting their budgets to search marketing and growing their business.

The business stimulus package aims to help local SMEs:

  • Be available 24/7 by establishing an online presence on the Internet
  • Grow the business cost-effectively with a user-friendly website and search marketing
  • Go global and connect with over one billion Internet users in the world

Recipients of the business stimulus package will enjoy:

  • A company website developed at no cost by SIRC @SP (Applicable only to businesses without a website. The no-cost offer applies to the first 100 SMEs who apply; subsequent applicants need only pay a one-time fee of S$180 to SIRC @SP for the development work.)
  • S$100 worth of free credits from Google to start using its premier search marketing platform, Google AdWords.
  • A free one-on-one tutorial from PurpleClick (worth $550) or a Google authorised representative on how to set up and maintain a search marketing campaign.

    Interested SMEs can sign up for the business stimulus package at www.google.com.sg/stimulus.
    You are welcome to come back and share with your experience with this stimulus package.