Zap for free phone downloads. What is this all about ?
What do you think of this promotion from Coca-cola ? Buy Coca-cola and download free ringtones, wallpapers and games onto your mobile phone.
Is this cool ? This promotion will run till end of this month. Colour squares called Zapcodes will be printed on millions of cans of Coke, Coke Zero and Sprite.
A user just needs to download a free software program developed by technology company ColorZip onto his mobile phone. This transforms the phone into a scanning device that can read the code on the cans, so users can download ringtones, wallpapers and games, etc onto their mobile phones.
ColorZip SEA is the company that holds the rights to this patented technology, ZapCode. It is now in partnership with SPH to extend their strategy into the Singapore market.
ZapCode - is a breakthrough technology that is set to revolutionise the way you use your mobile phone to access information from the Internet. It is launched in Singapore exclusively by Singapore Press Holdings Ltd.
Coca-Cola Singapore is the latest company to make use of the digital marketing tool.
